:: Marketing Tips

Eye-control.
The art and science of eye-control is particularly critical when it comes to designing a top notch
postcard. Like a highway billboard, you have about two seconds to capture the attention of each reader and present your sales-benefit-reward message.

Our Graphics Department designers are experts at creating eye-stopping visuals that lead readers directly into your text message. And, since a postcard is two-sided, we make certain that BOTH SIDES are designed to maximize your sales message opportunities.

If it’s true that a picture’s worth a thousand words, then a perfect image must be worth a thousand times that. Our designers have access to literally millions of photographic and graphic images that can be used to create the most attractive visuals to appeal to the widest possible audiences.

“If it ain’t bold, it ain’t told!”
The grammar may be atrocious, but this little advertising axiom has proven itself true over and
over again – particularly in the unique realm of direct mail marketing. Our Account Representatives are committed to help you develop the most effective postcard campaign humanly possible – including the right graphics with the right message in a grand design that’s right for your target market.

Make them an offer they can’t refuse!
Remember, people only part with their money when they perceive that they are getting superiorquality, an exceptional value or a specific need satisfied. Always try to evaluate the substance and worth of your offer, product or service from your customer’s point-of-view. If it’s of value, you’ve got a winner!

Deadlines prompt action!
Setting a deadline on a promotional offer entices prospects to call or act now – rather than later.

Make it worth their effort!
If you’re planning a special promotion, or discounting a product or service, or offering any type of a “reward” for your prospect’s effort, always try to make it special and substantial. Remember, while a drop of honey is better than a spoonful of vinegar, a whole bowl of honey is truly irresistible!

Keep it simple!
If you choose to write your own text message and supply photography and/or artwork, keep in mind that like a billboard on the highway, you have just moments to capture your reader’s attention. He or she will look at the card front and back and immediately decide if your message, product or service offers a benefit or reward they are interested in. Keep your text simple and benefit oriented. Make sure your graphics or photos are sharp and eye-catching.

Try different approaches for just pennies.
One thing is certain in the business of direct mail promotion, what’s important to one person may not be important to the next. Say your product, promotion or service has several distinct
advantages. We can help you test-market which is the one that most customers respond to by
creating two, three, four or more different design/message combinations that can help you pinpoint what works best for your business success.

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